Adamatics
Brand Guidelines
A reference for using the adamatics brand consistently and confidently across every touchpoint — digital, print, and partner materials.
Primary Logo
The adamatics logo combines the 3×3 isometric cube symbol with the lowercase wordmark. They should always appear together in the primary lockup. Use the correct colour variant for the background.
Full Lockup
Monochrome Variants
Symbol Mark
The isometric cube can be used independently when the adamatics brand is already established — app icons, favicons, social media avatars, and watermarks.
Monochrome Symbols
Clear Space & Minimum Size
Maintain adequate clear space around the logo for legibility. Use the height of the letter “a” from the wordmark as the measurement unit on all sides.
a-height
a-height
a-height
Minimum size: The logo should never be reproduced smaller than 100 px wide for digital applications, or 25 mm wide in print.
Logo Misuse
To protect brand integrity, never alter the logo in any of these ways.
Do not skew, rotate, or distort the logo.
Do not recolour outside approved variants.
Do not reduce opacity or add transparency effects.
Do not add drop shadows or outer glows.
Do not place on busy or clashing backgrounds.
Do not stretch or change the aspect ratio.
Colour Palette
The adamatics palette is anchored by a bold primary blue, supported by dark navy tones and a light blue spectrum. Accent colours are provided for data visualisation, status indicators, and traffic lights.
Primary Colours
RGB 0, 79, 238
RGB 16, 24, 40
RGB 172, 200, 255
Accent Colours
RGB 217, 45, 32
RGB 232, 133, 10
RGB 3, 152, 85
Usage: Use accent colours for status indicators, traffic lights, alerts, and chart series. Avoid using them for large areas or primary UI elements.
Extended Blues
RGB 0, 39, 119
RGB 217, 229, 248
RGB 235, 241, 254
Extended Neutrals
RGB 75, 85, 99
RGB 208, 213, 221
RGB 249, 250, 251
Typography
Montserrat is the primary typeface across all adamatics brand and product materials. If unavailable, fall back to Inter, then Helvetica Neue, then Arial.
Captions, small text
Body text
Subheadings
Headlines
Wordmark: “adamatics” is always written in lowercase. The wordmark uses the brand’s custom lettering — do not attempt to recreate it in Montserrat.
Download Assets
Download individual assets from the cards above, or use the batch download below to get everything at once.